Airline Marketing

Overview:

Gain a competitive edge by grasping and effectively applying robust marketing principles.

Course Code: AVSIFT-02

What You Will Acquire:

Upon successful completion of this course, you will possess the skills to:

• Interpret and comprehend the needs of your customers.
• Segregate and target specific markets.
• Surpass customer expectations through product innovation, quality, and streamlined distribution.
• Formulate imaginative and cost-effective marketing strategies.

Course Content:

• The Evolution of Technology and Its Influence on Customer Engagement and Marketing Methodologies.
• Crafting Marketing Processes and Strategies Aligned with Organizational Objectives.
• Understanding the Current Airline Business Environment and Its Impact on Airline Marketing.
• Examining the Influence of Technology on Distribution and Communication Channels, Emphasizing Best Practices Such as Social Media.
• Conducting Market Environment Scanning and Utilizing Market Research Methodologies.
• Devising a Marketing Plan and Strategy Utilizing a Case Study Approach.
• Exploring the Components of the Marketing Mix (Product, Price, Promotion, Place) and How to Satisfy the Needs of Your Target Audience.
• Creating and Communicating Value to Your Customers.
• Analyzing Airline Alliances and Their Effects on Marketing, Including Benefits and Drawbacks.
• Implementing Practical Strategies for Efficiently Managing Your Marketing Plan.

Certificate Awarded:

Upon successfully passing the final exam, participants will receive an International Certificate.